Volvo has an important client base in the US, so the Polestar brand, dedicated to electric cars only, targets many clients across the ocean. No wonder the premium electric car brand announced that its first all-electric SUV will be manufactured in the United States.
The forthcoming Polestar 3, an aerodynamic electric performance SUV, will be manufactured alongside new Volvo vehicles at the Volvo Cars production centre in Ridgeville, South Carolina. Polestar vehicles built in South Carolina will be for sale in the United States.
The move transforms Polestar into a truly global brand with an industrial capacity in the two largest single markets for electric vehicles in the world – the USA and China – alongside its headquarters and established sales and distribution capabilities in Europe.
The manufacturing announcement also underlines Polestar’s commitment to the American retail market, which is undergoing a period of rapid expansion. Polestar will open around 25 retail ‘Spaces’ across the country in 2021. The Spaces offer customer conveniences such as home test drives, free pick-up and delivery servicing, and mobile service for consumers in markets still awaiting the opening of a Polestar Space.
Polestar was launched in 2017 by Volvo Cars and Geely Holding. The Ridgeville plant was opened in 2018 by Volvo Cars. Polestar’s ability to share a production facility with Volvo Cars highlights the significant industrial and financial synergies it generates as result of its ownership structure.
Polestar 3 will debut the new generation of electric vehicle architecture from Volvo Car Group, which has been designed from scratch for full electrification. The aerodynamic electric performance SUV will feature industry-leading connectivity features based on Google’s native Android Automotive OS infotainment system, as well as high-end, safety-focused autonomous driving features. Production of Polestar 3 is expected to begin globally in 2022. Full product details will be made available at a later date.