On its stand at the 65th Frankfurt Motor Show, PEUGEOT is unveiling new assets highlighting its ambitions and its move upmarket. The brand marks the event with the new PEUGEOT 308 and exhibits renewed 3008 and 5008 products; the BlueHDi models (exclusive Euro6 diesel emission control technology), HYbrid4 diesel-electric hybrid products, the 208 HYbrid FE demonstrator and the 2008 HYbrid Air Concept. Finally, with the RCZ R, the Onyx Concept car and two 208 models already victorious in competition will be there.

Among the 30 vehicles and concept cars displayed on the 2,900m² PEUGEOT stand in Frankfurt, visitors will be able to discover, in the space dedicated to the new PEUGEOT 308, no fewer than nine examples representative of its launch range.

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The new PEUGEOT 308 takes its place in the heart of the market, in the strategic C segment (more than one third of the European market) of which the Hatchback represents 43%.

The new EMP2 (Efficient Modular Platform 2) allows the new PEUGEOT 308 to be the lightest model in its category with a body lighter than its predecessor due to a reduction in weight of 140kg and the most compact model in the segment (length of 4.25m).

Its five petrol and HDi diesel engines offering low fuel consumption available at the launch and its optimised aerodynamic properties (Cd: 0.28, CdA: 0.63), permit CO2 emissions from 93g/km (1.6-litre HDi 92).  In spring 2014, new technologies, among which will be the innovative 3-cylinder turbo petrol engine (1.2-litre e-THP), BlueHDi versions – including a record offering in the segment with CO2 at 82g/km – and new generation 6-speed automatic gearboxes, will give the new PEUGEOT 308 a wide range of high-performance and economical engines.

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The new PEUGEOT 308 will be produced as close as possible to its customers: industrialised first in Sochaux for a launch on the European markets from 12th September, it will then be produced in China at a later date.