Aston Martin is not only famous for designing desirable cars like the all new DB11, introduced during this March geneva Motor Show. Aston Martin has also expertise in designing all sorts of things. Like a boat.
Aston Martin and Quintessence Yachts showcased the design of the AM37 boat during the prestigious Milan Design Week, Salone del Mobile. The new product will focus on unique design elements. At an exclusive evening event on 13 April, Quintessence Yachts will hold the worldwide preview of the AM37, a powerboat created to capture the essence of Aston Martin.
The AM37 is the result of years of research and development, fusing the maritime and automotive worlds with the universal characteristics of Aston Martin style. The core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality.
Aston Martin Chief Creative Officer, Marek Reichman said: “It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials. The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”