Home » News » Mitsubishi » Mitsubishi reaches 40 years on European market
This month will mark the start of a milestone year for Mitsubishi Motors Corporation (MMC) as it is about to celebrate forty years of non-stop presence in the most strategic European market, from its first official display at the London Motor Show in October 1974 to the launch of the pioneering Outlander PHEV from late 2013 onwards.

Even though small numbers of Mitsubishi vehicles were already present in a few selected European countries, namely Spain (1956) and Greece (1962), Mitsubishi’s own corporate export move to Europe came as a result of a unique agreement in February 1970 between Mitsubishi Heavy Industries Co. (MHI) and Chrysler Corporation whereby MHI would 1) spin off its already existing auto division and 2) join forces with Chrysler to create “Mitsubishi Motors Corporation” (MMC).

In May 1971, a further deal between Mitsubishi Motors Corporation and Chrysler International S.A. included the distribution of Mitsubishi vehicles through the global Chrysler International dealer network, except for Japan, the United States and Canada.

In a separate move, MMC became a joint company, shared by MHI (85%) and Chrysler Corporation (15%) from September 1971.

Over forty years, Mitsubishi Motors sales have  grown substantially in Europe: from the few early units retailed in 1975 in only 3 countries to last fiscal year's 92,411 units in the (today) 34 countries of MME’s commercial territory (i.e. excl. Russia, Ukraine and Kazakhstan), its top three markets being: Germany - 22,138 units, UK - 12,349 units, Norway - 5,697 units.

All topped by Russia with its 80,000 sales. In this vast Russian market, MMC and its local partner played a pioneering role making Mitsubishi Motors one of the earliest Western players (August 1991) – a most successful venture whose natural conclusion was for this market to be spun off from Mitsubishi Motors Europe in April 2007, to become a stand-alone region. Since 2009, Russia is served through a joint venture between, Mitsubishi Corporation, and Rolf Group, joined in 2012 by Mitsubishi Motors Corporation to form the new “MMC Rus”.

Over 40 years, MMC also added manufacturing first in Western Europe (incl. at its former NedCar plant, from 1995 to 2012) and later in Russia (through “PCMARus” a joint-venture with PSA Peugeot Citroën whose production started in April 2010). Design (from 1989 to 2009) and R&D (from 1989 onwards) were also added to MMC’s European palette of activities.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2004 Mitsubishi Lancer EVO VIII FQ-400

    Engine: Inline-4, Power: 305.7 kw / 410 bhp @ 6700 rpm, Torque: 481.3 nm / 355 ft lbs @ 5400 rpm
  2. 2001 Mitsubishi ASX Concept

    Engine: Inline-4N/AN/A
  3. 2006 Mitsubishi Concept-CT MIEV

    Engine: Hybrid Inline-3 MIVEC & 4 Inwheel Electric Engines, Power: 130 kw / Not Available bhpN/A
  4. 2008 Mitsubishi Concept-RA

    Engine: Diesel Inline-4, Power: 149.9 kw / 201 bhp, Torque: 420.3 nm / 310 ft lbs
  5. 2005 Mitsubishi Concept-X

    Engine: MIVEC Inline-4N/AN/A

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

First teaser picture of the Mitsubishi Mi-TechFirst teaser picture of the Mitsubishi Mi-Tech
Mitsubishi will unveil during the 2019 Tokyo Motor Show a new special concept. Its name is Mi-Tech and comes with a plug-in hybrid powertrain. ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Skoda Octavia first sketches emergeSkoda Octavia first sketches emerge
Skoda is getting closer and closer to another milestone in the company history. The Czech manufacturer is preparing the unveiling of the new generation Octavia. ...

Market News

Lamborghini Huracan surpasses Gallardo production recordLamborghini Huracan surpasses Gallardo production record
When you think at the most popular Lamborghini ever created you think at Gallardo, as it eas the best sold car in the company’s history. Well, starting ...

Gadgets

Karma develops sound for its future electric carsKarma develops sound for its future electric cars
Many electric car manufacturers are exploring new options when it comes to sound. Even an electric car has to sound good. Due to the absence of a loud ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

Video. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 secondsVideo. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 seconds
A couple of weeks ago, the guys from Koenigsegg have announced that the Regera hypercar managed to smash the world record for 0-250-0 mph and also for ...