Exactly ten months since it took the country by storm, Dacia’s already celebrating another impressive milestone, its 10,000 new customer.
The owner of the landmark car, Elma Marshall, an NHS worker at Motherwell Hospital, recently collected her gleaming Duster Ambiance 4×4, in sparkling Granite Grey metallic, on Scotland’s east coast. Fittingly, the car was bought and handed over at Ness Motors, Perth, already one of the best-performing retailers in the country, by General Manager, John Aitken.
Elma commented, “I’d read a lot of things about Dacia on the internet before I went to Ness in Perth, and the fact that Duster was the Scottish Car of the Year also hadn’t escaped my notice. As soon as I sat in it, I loved it. It was comfy and the chunky styling really reassured me that I’d be safe in the snowiest weather. I knew that by investing in even the top specification 4×4, I’d be saving thousands compared to anything else like it. One minute I was trading in a front-wheel-drive petrol Mazda 6, the next I was driving my diesel Dacia Duster 4×4 home. I’ve already had some lovely comments on the car from both colleagues in the NHS and family and friends in the farming community. I’ve even been approached by strangers at the garage!”
Ken Ramirez, Managing Director, Renault UK & Ireland, added, “I’m over the moon that Elma, as well as over 10,000 other Dacia owners, have recognised the ‘shockingly affordable’ value-for-money of Duster and Sandero in terms of space, practicality and equipment, so far this year. Our Dacia line-up has now been completed with the arrival of Sandero Stepway and Logan MCV, making us the first choice ‘smart buy’ car brand.”
In terms of sales, Duster is still out in front, with just shy of 5,600 having found homes, The Sandero range not too far behind either, with in excess of 5,400 sold to date. The fastest gainer currently is Stepway. It’s not hard to see why. In the fast-growing supermini crossover class, it arguably has no direct rival for the money. But, what is surprising, even to the Dacia UK team, is that it’s already smashing internal forecasts, taking a healthy one quarter of overall Sandero sales. And rising.