Volvo starts to send its V90 units accross Europe, after the first car rolled off the production line of Torslanda factory in Sweden. 

Created to rival German cars like the BMW 5 Series Touring, AUdi A6 Avant and the recently unveiled Mercedes E-Class Estate, the V90 rolled off the production line only weeks after the first S90 premium sedan was built. This means all new models in the top-of-the-line 90 series, based on Volvo’s in-house developed modular vehicle architecture SPA, are now being produced in Sweden.

“Taking the new V90 into production is an important milestone for Volvo,” said Håkan Samuelsson, president and chief executive. “We have invested heavily in preparing the Torslanda plant for building SPA vehicles and it is encouraging to see the positive response to the new 90 cars. We are going from strength to strength, as our transformation plan continues to bear fruit.”

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The three new 90 series cars are part of a USD 11 billion transformation program launched by Volvo in 2010. Over the next three years, Volvo will revamp its entire car range. 

Helped by the new XC90, Volvo Cars in 2015 sold over 500,000 cars for the first time in the company’s 89-year history. For 2016, Volvo expects another record year in terms of sales, as the new S90 and V90 arrive in dealerships around the globe and XC90 has its first full year of production. In the first five months of 2016, Volvo Cars posted a 10.4 per cent increase in global sales.