Searching for a publicity stunt never done before, Bentley created a unique photo of its new Bentley Mulsanne, in Extended Wheelbase version. The photo wants to better promote the limousine on US soil.
The photo features the new Mulsanne Extended Wheelbase in Rose Gold over Magnetic duo-tone crossing San Francisco’s iconic Golden Gate bridge.
The image was created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs. Viewers can use an innovative, interactive zoom function to travel from 700 metres out all the way into the Mulsanne’s cabin, right to the 4,500 individual stitches in the embroidered ‘Winged B’ headrest logo.
An incredible 4,425 times larger than a typical smartphone image, this extraordinary photograph is made up of approximately 53 billion pixels (or 53,000 megapixels). It was created by taking 700 individual shots from the same location and ‘stitching’ them together digitally. The result, if reproduced in standard print format, would be the size of a football field.