After Ford decided to stop its support for the UEFA Champions League competition, Nissan was the manufacturer that wanted to rapidly take its place and improve its awarness in Europe.
During its second year supporting the football competition, Nissan made some important efforts. Some of them for this year`s final, scheduled to take place in Berlin on June 6th. Nissan will be putting electric at the heart of its UEFA Champions League Final.
As the official automotive partner of the UEFA Champions League and producer of the biggest selling electric vehicle (EV) in the world, Nissan will be supplying over 100 electric vehicles to UEFA and associated sponsors to transport guests and officials in the build-up to the Final in Berlin. To further support this, Nissan is installing 129 electric car charging stations around Tegel International Airport, various Berlin hotels and the Olympiastadion.
In Berlin from 3-7 June, Nissan will also be hosting interactive fan experiences at the UEFA Champions Festival. Attending fans will have the chance to play 2×2 in the interactive Football Cage, test their skills in the Nissan Performance Maze and recreate moments of genius by Nissan ambassadors in the Test Area.
The energy created at UEFA Champions Festival by fans will be converted into an equivalent amount of kilowatts and harnessed to help power the UEFA Champions League trophy to the Final at the Olympiastadion. Participants generating the most kilowatts will receive tickets to the Final as well as an exclusive opportunity to accompany the trophy on its journey from the UEFA Champions Festival to the Stadium in a specially designed Nissan e-NV200 all-electric van on match day as part of the UEFA Trophy Parade.
Nissan will have on its side, supporting the brand and its activities, the famous Marco van Basten football player.