Mazda announced that global production of its three full-SKYACTIV cars, the Mazda CX-5, Mazda6 and Mazda3 surpassed one million units, totaling 1,040,000 units at the end of March 2014.
The record was achieved almost two years and four months after Mazda CX-5 production began in November 2011. The range of technologies is aimed at improving the efficiency of the base components that influence the performance of the automobile: engine and transmission, vehicle weight.
The new generation cars that use SKYACTIV TECHNOLOGY also feature Mazda’s KODO—Soul of Motion design theme expressing the movements of untamed animals.
On the ocassion, Mazda’s Representative Director, President and CEO, Masamichi Kogai said, “At Mazda we put everything into developing our SKYACTIV vehicles, and it is because these models have struck a chord with a wide range of customers all over the world that we have reached the one million-unit landmark. On behalf of Mazda, let me express my gratitude to each and every person who bought one of our cars. With our undying challenging spirit and a great deal of hard work, Mazda will continue to make even more appealing cars that will enrich the lives of their owners, and help us build a strong and lasting bond with our customers.”
Starting the end of March 2014, Mazda is producing the three full-SKYACTIV cars in Japan, Mexico, Thailand and China, while exporting them in more than 100 different countries around the world. The Japanese automaker will expand the lineup with another five all-new models equipped with SKYACTIV TECHNOLOGY by fiscal year ending March 2016.