If you want to exist as an exotic car maker that makes expensive vehicles you have to have a customization department. And Lotus understood this, introducing the new Lotus Exclusive, a service that allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation.

Developed by the Lotus Design team, Lotus Exclusive offers a range of heritage and race themed body colours to provide a modern finish to all its cars. These colours include Essex Blue, used first on the Essex Commemorative Lotus Esprit Turbo of 1980 and corresponding Lotus F1 cars in 1980 and 1981 and Motorsport Black, which debuted on the limited edition Lotus Sport Exige 240R, a car which introduced supercharging to Lotus road cars in 2005.

Highlighting key components, such as door mirrors, sills, wings or spoilers, body work decals can be chosen in white, yellow, red or black colours. Race Stripes, again in the four key gloss colours are available in three styles (twin, single or asymmetric) and add a competition feel to any Lotus sports car. Even the roof panel and mirror caps can be given larger graphics with national flags, including the Union Jack, giving an iconic look to the car.

All Lotus cars interiors are hand sewn at the Lotus headquarters in Hethel, Norfolk. Five suggested leather colours and four stitch colours available on all models.

Lotus Exclusive is available on all Lotus cars including the new Lotus 3-Eleven. Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016.