Jeep used this year Super Bowl XLIX game, one of the most watched sports events in the world, to promote a special model. A model that will lead its offensive in US and especially Europe: the new Renegade.
It is a small segment SUV, based on the same platform as the Fiat 500X, positioned bellow the new Cherokee.
The 90-second video invites viewers to follow an epic worldwide journey through lyrics of “This Land Is Your Land,” spanning the globe to many locations across the United States, Brazil, Italy, Spain, China, Japan, United Kingdom, Thailand, Australia, United Arab Emirates and India.
The commercial is the first to mark the introduction of the all-new 2015 Jeep Renegade in the United States. The commercial debut spot is called “Beautiful Lands”.
The “Beautiful Lands” commercial included filming in more than 10 countries, 40-plus locations and approximately 73,777 miles traveled around the world a 19-day combined production.
02 Feb 2015
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