Hyundai Motor Company has unveiled “Fluidic Sculpture in Motion” – its innovative light sculpture inspired by the company’s design philosophy.

“Fluidic Sculpture in Motion” is a unique installation that creates dynamic virtual sculptures using lights. It conveys the essence of fluidic sculpture, the inspirational role played by nature and the ability to continuously adapt to the changing environment. Created by Hyundai Design Centre, the light sculpture introduces Hyundai’s aestheticlanguage to audiences in the form of interactive performance art.

Accompanied by a special mix of performance art, music and dance created by the famous German choreographer Nikeata Thompson, the light sculpture was unveiled in the Art Point Room at the Temporary Museum for New Design in Milan. This week, Jan Jelinek of SCAPE, one of the key figures of contemporary electronic music, is set tooffer the general publicthe chance to experience rhythmic engagement and immersion through his unique soundscape.

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This innovative and distinctive design DNA inspired by nature gives Hyundai cars a strong personality. It implies a sculptural form that is both flexible and smooth, a flowing tension with a sleek profile and dynamic emotion.

Source: Hyundai