A few weeks ago, Tesla did an interesting thing: reducing – by a lot – its cars prices. We don’t have an official statement of why did that happened, but new customers were happy.
Now, Ford comes to play the same game. According to the US based manufacturer, the production of Mustang Mach-E has been increasted simultaneously reducing the price.
Of course, Ford officials didn’t said that this strategy was a response to Tesla’s actions. Marin Gjaja, Ford Model e’s Chief Customer Officer said “we have a different product (compared with Tesla); we have different customers”.
The price slash is for every model and vary from as 600 USD to 5,900 USD. The cost of the extended-range battery option has been reduced from $8,600 to $7,000.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none. Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody”, added Marin Gjaja.