The Citroen DS3 price for UK was announced today together with more details regarding motorisation options and standard equipment.
The Citroen DS3 is 3.95 m long, 1.72 m wide and 1.46m/1.48m high, and the three levels of trim that will be available are DSign, DStyle and DSport. The base model comes equipped with a 95 horsepower VTi petrol unit while the top of the line versions feature either a 150 horsepower THP petrol engine or a 110 horsepower HDi diesel.
As far as standard features the Citroen DS3 the entry level DSign model comes with a leather  wrapped steering wheel, an MP3/CD player, front fog lights, electric door mirrors, cruise control, ESP, 6 airbags, electric windows and Gear Efficiency Indicator.
The Citroen DS3 price starts at 11,700 GBP reaching 15,900 GBP for the top of the line models. 
Citroen press release :
DS3 is the first model in Citroën’s brand new DS line, a product
range consisting of three distinctively styled, attention-grabbing
models that highlight the very best of Citroën’s ‘Créative
Technologie’.  DS3 inaugurates the DS line, with DS4 and DS5 set to
launch in 2011 and 2012 respectively.
Refreshingly new – not retrospective – DS3 represents a contemporary
breath of fresh air for the ‘premium’ small hatchback/supermini class. 
DS3 forges a new path by placing desire at the heart of the motoring
experience, with its aesthetic appeal and vitality.
Designed to meet the aspirations and desires of the most demanding
drivers, DS3 delivers rewarding on-road dynamics, a sophisticated and
comfortable ride, and the very latest Citroën technology – including a
comprehensive range of fuel-efficient, environmentally considerate
engines.
DS3 boasts modern, head-turning good looks, with carefully
considered design elements like the unique and distinctive ‘Shark Fin’
B-pillar, the ‘floating’ roof and the signature LED strips down either
side of the front bumper.  
Quality is evident inside the cabin and out.  Refined materials such
as leather and chrome are applied with precision and care to give DS3
its finely appointed, high quality appearance.  
Providing a unique ownership experience, DS3 redefines ‘bespoke’
motoring with an unrivalled choice of personalisation options – to
reflect each customer’s individual performance, style and technology
preferences.  No DS3 need ever be the same, thanks to the virtually
infinite array of different option combinations available. Customers
can specify exterior and interior colour combinations, materials,
finishes, trims and equipment – even the key fob is tailored to the
driver’s chosen body or roof colour for their DS3.  
DS3 can be masculine and sporty or feminine and chic – but always elegant, stylish and imaginative.
Compact yet spacious, DS3’s neat frame combines nimble dimensions
with intelligent internal architecture – offering five real seats plus
class-leading cabin and boot space (285l).  The 60:40 split/folding
rear seats can be effortlessly folded down to accommodate larger load
items.
Confident and connected, DS3 is packed with technology to assist and
entertain its occupants. For portable music players, DS3 can be
specified with auxiliary, USB and Bluetooth® connectivity.  MyWay,
Citroën’s integrated widescreen colour satellite navigation system, can
be specified – and for exemplary acoustic performance, a new
eight-speaker Hi-Fi system creates a rich audio experience in the cabin.
Awarded a five star Euro NCAP rating for occupant protection, DS3 is
both safe and secure.  High levels of standard safety equipment include
ESP, ABS with EBD & EBA, six airbags, a reinforced body structure
and two IsoFix child seat anchorage points.
With high-precision running gear, DS3 delivers a dynamic and
engaging ride experience.  A small diameter steering wheel enhances
feedback from the road to further increase driving pleasure.  
Top-level acoustic treatment around the cabin ensures occupants benefit from an impressively quiet atmosphere on board.
DS3 is powered by a range of five Euro V compliant engines – three
BMW co-developed petrols and two modern Citroën HDi diesels – with
power output extending from 68kW for the HDi 90hp diesel to 115kW with
the sporty 1.6 THP 150hp petrol.
A new Gear Efficiency Indicator – standard specification across the
range – signals the optimum moment to change gear and encourages more
economical driving.
DS3 is available in three trim levels: DSign, DStyle and DSport.  An environmentally-considerate DStyle 99g
version – equipped with a new version of the HDi 90hp diesel engine –
is also available and, as its name suggests, this models emits just
99g/km of CO2.
The world of DS3 starts at just £11,700 for the petrol VTi 95hp
DSign, rising to £15,900 for the top-of-the-range petrol THP 150hp and
diesel HDi 110hp DSport models.
From launch, DS3 customers can take advantage of a fixed price
servicing offer.  Priced at just £199 (inc. VAT), this covers all
recommended and scheduled servicing, and brake fluid replacement for up
to 3 years/35,000 miles.
Alternatively – and exclusively available with DS3 – Citroën FreeDrive
offers an extensive range of services that can be personalised to meet
the specific needs of customers. Citroën FreeDrive represents a new
generation of aftersales care, with a menu of service options plus
variable periods of cover and mileage parameters. 
Gary Savage, Managing Director of Citroën UK, comments, “A bold,
definitive statement of intent for Citroën and a confident step in the
opposite direction to its main competitors, DS3 brings a real
alternative to a market sector dominated by retro designs.  DS3 is
about modernity, creativity, individual style and a driving experience
packed with personality.”
He continues, “DS3 dares to be different – whilst delivering the
comfort, quality, technology and ecologically considerate performance
for which Citroën is well recognised.”
THE MARKET
DS3 is a new addition in the ‘premium’ small hatchback/supermini
class, which includes competitor models such as MINI, MINI Clubman,
Fiat 500 and Alfa Romeo MiTo. 
In this sector of the market, customers are looking for a compact
car with a distinctive character, an enhanced image and head-turning
‘look-at-me’ excitement.
DS3 will appeal to individuals who like to invest in quality of
design, quality of construction and the quality of the ownership
experience.
In today’s world where technology provides the ability to tailor
products and services to individual lifestyles, DS3’s extensive list of
personalisation options make it a natural choice for the expressive,
the style-conscious and the most discerning of small car buyers.
With its practical space, responsive performance and consummate
quality, DS3 will also appeal to 3-door medium-size hatchback customers
(the segment above), who are looking to downsize without compromise.
PRODUCT IN DETAIL
STYLING – EXTERIOR
Exuding vivaciousness and undeniable appeal, DS3 looks like no other
car on the road today – if being noticed is on the agenda, then DS3
delivers!
DS3’s dynamic, engaging outline is characterised by three distinctive features.
The ‘floating’ roof design emphasises DS3’s low-slung waist line, giving the body purpose and the clear suggestion of agility.
The eye-catching outline of the B-pillar – inspired by the evocative
silhouette of a shark’s fin – creates a dynamic posture and propels the
lines of the side profile forwards towards DS3’s defined front end.
At the front of DS3, the piercing ‘gaze’ of two sparkling vertical
LED strips assert the model’s sporty styling, illuminating the car’s
sculpted bumper in a thoroughly premium statement for the segment.
Quality is evident across the exterior of DS3, from the textured
patterns of the optional roof designs to the chrome trim sparkling on
the door mirrors, door handles and side rubbing strips.  Even DS3’s
badge – mounted in the centre of the bonnet – is crafted like a jewel.
The car’s dynamic stance is further enhanced with an extensive
choice of attractive, sculpted alloy wheels in a range of sizes,
colours and finishes – including 17” alloys with a ‘diamond-tipped’
design, in a choice of colours and with colour co-ordinated centre caps.
Dark tinted rear windows – standard specification on DStyle models and above – complete DS3’s sporty and exclusive appearance.
STYLING – INTERIOR
Inside, DS3 is beautifully appointed, sporty and driver-focused.  With
low-slung, body-hugging seats, all commands and controls are neatly
orientated towards the driver’s eye line.  The materials used in the
carefully crafted interior have been specially selected to create a
sophisticated and engaging cabin environment.
The top of the dashboard is finished with a soft-to-the-touch,
tactile covering that contrasts with the smooth lacquered effect of the
dashboard strip.  A standard specification sculpted leather steering
wheel – with chrome or aluminium inserts – emphasises the sporty
ambitions of the model.    
All upholstery materials are of a prestigious quality, with fine
tactile leather available to complement the range of refined and
contemporary fabrics.  When specified, the optional leather upholstery
adds features like a leather trimmed gear knob and leather door panels.
As much a design statement as functional technology, the main instrument binnacle features three
aviation-inspired displays.  When the driver turns on DS3’s ignition,
the car bursts into life sending the glowing needles spinning around
the dials, before returning to zero.
MY DS3
Each DS3 experience is unique, because each car is designed for the individual, by the individual.
With a comprehensive choice of customisable options – unprecedented
for a new car by a mainstream manufacturer – each DS3 can be tailored
to a driver’s own performance, style and technology preferences.
Delivering dynamic sporty looks or a more elegant, chic appearance –
according to the preferences of the customer – there are 38 body and
roof colour combinations to choose from, whilst door mirrors, wheels
and wheel centre caps are available in a vast range of colours and
combinations.  DS3 even offers a selection of ‘Spirits’, which include
stylish roof graphics and matching carpet mats.
Inside, drivers can select from several colour cloths and premium
leathers, with the dashboard available in up to six finishes including
red, blue, white and even aluminium or carbon fibre effects. The
gearstick knob is also offered in several different colours, which
blend with satin-finished chrome.
Using a special DS3 configurator*, the DS3 personalisation process
starts with customers selecting their preferred engine and trim level.
 Depending on their initial choices, buyers are then presented with a
choice of body colours, roof colours and roof graphics, as well as a
host of other features to select from – such as chrome door mirrors and
chrome rubbing strips; alloy wheels in different sizes, styles and
colours; front bumper LEDs; upholstery materials; and the colour
schemes of the dashboard and gear knob.
There are also equipment ‘signature’ packs to choose from, which
include executive car features such as automatic headlamps, rear
parking sensors, MyWay satellite navigation, Connecting Box (Bluetooth®
with USB socket) and a front central armrest.
As a reminder of the bespoke nature of DS3 ownership, a disc mounted
in each key fob is finished in the same colour as either the car’s body
or roof.
*The DS3 configurator can be found at www.citroen.co.uk/new-cars/car-configurator
COMFORT & SPACE
DS3’s intelligent internal architecture means it is both compact and
deceptively spacious – a characteristic Citroën design paradox.
At just 3.95m long, 1.72m wide and 1.46m or 1.48m high, DS3 is
easily manoeuvrable and perfectly suited to the urban environment, but
offers one of the most generous cabin environments with five seats,
class-leading levels of occupant space and the biggest boot in the
segment at 285-litres.
Thanks to a 60:40 split-folding rear bench, DS3 delivers modular
versatility.  With an effortless mechanism, tumbling the rear seats
forwards allows DS3 to transport luggage with dimensions of up to 1029
x 1156 x 620mm, with a maximum load volume of 980-litres – a big feat
for a small car.
Full consideration has been given to the maximisation of interior
space and the comfort of occupants.  The raised dashboard, with its
recessed passenger footwell, creates additional front leg room, and the
slender design of the front seats also frees up room for rear
passengers.  Front and rear elbow room are best in the segment.

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Dimensions CITROËN DS3 MINI MINI CLUBMAN ALFA ROMEO MiTO
Length 3.95m 3.69m 3.94m 4.06m
Front Elbow Room 1.42m 1.35m 1.35m 1.38m
Rear Elbow Room 1.41m 1.13m 1.14m 1.34m
Boot Volume 285l 160l 260l 270l
Max. Boot Volume 980l 680l 930l 950l

Inside the cabin, the welcoming contours of the seats encapsulate
occupants in an environment of quality and comfort.  A front central
armrest, with a handy storage compartment, is available for additional
comfort on long journeys.
Benefiting from meticulous levels of soundproofing, DS3’s cabin is both a calm and peaceful environment.
A chrome-finished, integrated air-freshener adds a contemporary Citroën touch.
TECHNOLOGY
DS3 is offered with an impressive array of technology to keep occupants connected and in control.
For added comfort, safety and convenience on long distance journeys,
cruise control with speed limiter is fitted as standard.  Automatic
digital air-conditioning, rear parking sensors, automatic headlamps and
automatic rain-sensitive windscreen wipers can also be specified.
With a focus on environmentally conscious motoring, DS3 is fitted as
standard with a Gear Efficiency Indicator that signals the optimum
moment for the driver to change gear – encouraging more fuel efficient
driving.
Citroën’s integrated satellite navigation and entertainment system,
MyWay, offers European-wide guidance with live traffic updates all
displayed on a full-colour 7” wide screen.  The standard specification
CD player is MP3 compatible, and Bluetooth® allows hands-free telephony
and wireless music streaming.
Auxiliary inputs are standard across the range, so MP3 players can
always be connected to the car’s audio system.  For enhanced
functionality, the ‘Connect Signature’ pack can be specified that adds
a Connecting Box (Bluetooth® and USB connectivity) – with a socket on
the central console that allows portable MP3 players to be controlled
via the car’s audio system buttons. 
‘Connect Signature’ also incorporates the eight-speaker Hi-Fi
system, with an additional speaker located in the middle of the upper
dashboard and an amplified subwoofer in the boot.  This high quality
sound system delivers a rich acoustic range with impressive depth for
concert-like audio clarity. 
POWER & DYNAMICS
As comfortable on the open road as it is in built-up urban
environments, DS3 boasts high-precision running gear with springing and
damping developed to ‘read’ the road.  The result is responsive
handling, minimal body roll and impressive poise in corners.
A small-diameter steering wheel and precisely calibrated power
steering combine to give drivers a rewarding sense of feedback from the
road.  A tight turning circle of just 10.2m or 10.4m – dependent on
wheel size – means DS3 is easily manoeuvrable and perfectly suited to
congested city streets.
A ‘part by part’ focus on limiting overall weight, optimising
aerodynamics, and advancing the engine technology, ensures DS3 manages
both fuel consumption and CO2 emissions intelligently and efficiently.
Spirited and environmentally responsible, DS3’s range of five
refined powerplants offer sporty credentials with Citroën’s new punchy
THP 150hp engine and low CO2 emissions of just 99g/km with the HDi 90hp diesel (DStyle 99g).
The three petrol powerplants – VTi 95hp, VTi 120hp & THP 150hp –
were co-developed with BMW and are mated to either 5 or 6-speed manual
gearboxes.  Over the combined cycle, CO2 emissions range between 134 and 155g/km. 
The punchy performance of DS3’s top-of-the-range THP 150 engine
offers a thrilling driving experience with a finely-tuned sporty feel.
The two highly efficient HDi diesels – 90hp & 110hp – are fitted
with Citroën’s lauded DPFS (Diesel Particulate Filter System), and are
also mated to either 5 or 6-speed manual gearboxes.  The 90hp version
emits 104g/km of CO2 and the 110hp produces just 118g/km. 
Fuel economy is up to 70.6mpg over a combined cycle.  Benefiting from
Citroën’s 12 years of experience in HDi innovation, DS3’s diesel
engines are not only exceptionally frugal, but with high levels of
responsive torque, are also fun and easy to drive.
A ‘green’ leader for the segment, the DStyle 99g is powered by Citroën’s renowned HDi 90hp engine, whichin this modelproduces CO2 emissions of just 99g/km and fuel economy of up to 74.3mpg.
SAFETY
A cocoon of safety and reassuring security, DS3 has been awarded a
maximum five star Euro NCAP rating for occupant protection.  Providing
capable handling in the most slippery of driving conditions, all models
are equipped with ESP as standard, together with ABS with EBD
(Electronic Brakeforce Distribution) and EBA (Emergency Brake Assist). 
DS3 features six airbags as standard, plus two Isofix child seat anchor
points on the outside rear seats.  
TRIMS
DS3 features three trim levels – DSign, DStyle & DSport – with the DStyle 99g emitting just 99g/km of CO2.
With DS3 style as standard, DSign models are far
from being a basic proposition – not the case with many competitors’
entry-level models in this class.  The DSign trim features generous
levels of standard equipment, which includes leather steering wheel, an
MP3-compatible CD player with steering mounted controls, front fog
lights, electric door mirrors, cruise control with speed limiter, ESP,
six airbags, electric windows, remote central locking and Gear
Efficiency Indicator.
At the heart of the range, DStyle models gain the
striking front bumper mounted LEDs, air-conditioning, dark tinted rear
windows, contrasting body and roof colours, roof coloured painted door
mirrors with a chrome base, shiny-finished black dashboard and 16”
diamond-tipped alloy wheels.
Combining luxury touches with sporty styling, DSport
models feature chrome side rubbing strips, a rear spoiler with an
integrated third brake light, a chrome double exhaust pipe, drilled
aluminium pedals and 17” black diamond-tipped alloys. The ‘Connect
Signature’ pack, which includes Bluetooth®, USB socket and the
eight-speaker Hi-Fi system is standard specification – as is automatic
digital air-conditioning.
The DStyle 99g is based on the DStyle
trim.  Externally, the only difference is the addition of 16” steel
wheels with wheel covers, in place of the DStyle’s 16” alloys.
PRICES
The DS3 range starts at £11,700 for the VTi 95hp DSign, rising to
£15,900 for the top-of-the-range THP 150hp and the HDi 110hp DSport
models.  A fully specified DSport THP 150hp with all available options
costs just under £19,000.
As an example of the extensive personalisation that DS3 offers – and the resulting price – a mid-range VTi 120hp DStyle,
specified with a metallic body colour, contrasting roof, chrome door
mirrors and rubbing strips, 16” white diamond-tipped alloy wheels,
LEDs, mistral cloth upholstery, a shiny black dashboard and the
‘Connect Signature’ pack (Bluetooth®, USB socket and the eight-speaker
Hi-Fi), has an OTR price of £14,650 – just £950 more than an
unpersonalised DStyle.

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  ENGINE CO2 (g/km) OTR PRICE
 
DSign VTi 95hp 134g/km £11,700
DStyle VTi 120hp 136g/km £13,700
HDi 90hp 104g/km £13,700
DStyle 99g HDi 90hp 99g/km £13,700
DSport THP 150hp 155g/km £15,900
HDi 110hp 118g/km £15,900

SERVICING OFFER
From launch, DS3 is available with a fixed price servicing offer. 
Priced at just £199 (inc. VAT), this covers all recommended and
scheduled servicing, and brake fluid replacement for up to 3
years/35,000 miles. 
FREEDRIVE
Exclusively available with DS3, Citroën FreeDrive offers an extensive
range of services that can be personalised to meet the specific needs
of DS3 customers.  FreeDrive represents a new generation of aftersales
care – covering scheduled and annual servicing, periodic maintenance,
replacement of wear and tear items, Citroën Assistance (Roadside/At
Home/Recovery/Onward Travel/European Cover), relief vehicle during
servicing, MOT Testing and complimentary vehicle cleaning during
scheduled servicing.  FreeDrive also offers optional tyre replacement
cover, a ‘Pick-up’ service from the customer’s home or workplace or a
‘Pick-up & Delivery’ service where the customer’s DS3 is also
returned to a preferred address. 
FreeDrive can be tailored to each customer’s requirements, with
cover ranging from 10,000 to 120,000 miles and from 6 to 36 months. 
As an example, a FreeDrive contract on a mid-range VTi 120hp DStyle
over 36 months/60,000 miles is priced at £1,176.41, plus VAT – which
equates to just £32.68 per month over the 3-year contract period. 
INSURANCE GROUP RATINGS
DS3 has competitive insurance ratings, ranging from just 12E for the VTi 95hp DSign to 22E for the THP 150hp DSport. 

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TRIM INSURANCE RATING
 
PETROL
DSign 12E
DStyle 15E
DSport 22E
DIESEL
DStyle 99g 15E
DStyle 15E
DSport 18E
Source: Citroen