It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible. 

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

-Heated cloth front seats – a unique standard feature available only on Prius Plug-in
-Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
-Ability to drive extended distances in EV Mode, helping to increase  fuel efficiency
-Unique 10-spoke alloy wheels
-1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year

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Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH). The Prius Plug-in Advanced will still offer popular features including:

-Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
-SofTex-trimmed heated front seats
-8-way power-adjustable driver’s seat with power lumbar support
-Head-Up Display
-Safety Connect

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

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Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.