Lexus has offered a peak at their first Super Bowl spot last week, and now the company has published the full 30 second commercial which will air during the end of the game’s first quarter.
The spot which is titled "The Beast" starts in Jurasic Park style and it features the 2013 Lexus GS braking free from a metal container. Apart from underlining the new design direction adopted by the Japanese brand, the spot also hints at "the additional new vehicles Lexus will unveil later in the year", so in other words the four boxes you see at the end of the clip means there will be four new models added in 2012.
Brian Smith, Lexus vice president of marketing said "The all-new Lexus GS is showcased in this ad because it’s the first
model to feature the new look of Lexus and it’s also the first of nine
new or updated models we’ll launch this year," "This spot looks very different than anything Lexus has done before and
demonstrates to the 50-million-strong Super Bowl audience that 2012 will
be a breakthrough year for Lexus."
Video: 2013 Lexus GS Super Bowl Commercial

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Source: Lexus