Lexus is announcing its first ever Super Bowl commercial through a teaser video that is part of a 30 seconds spot which will be aired during the first half of the game on February 5.
Lexus decided to make its presence felt at this year’s Super Bowl due to the fact that it "is poised to be one of the fastest-growing luxury brands this year" and in order to bring some extra awareness, the company has also launched a socially-fueled game in collaboration with NBCSports.com called TweetDrvie Engineered by Lexus.
The object of the game is to accumulate yardage by tweeting the correct answers to a mix of trivia and predictive gaming questions and eventually score a touchdown.
Brian Smith, Lexus vice president of marketing said that "This is a big year for Lexus as we introduce nine new or updated models,
and the Super Bowl provides us with an equally big opportunity to reach
a highly engaged audience of 50 million people," "he star of our commercial is the all-new 2013 GS which launches in
February and kicks off a pivotal era for the Lexus brand. The spot also
will convey that even more products are waiting in the wings and are
anxious to hit the road." 
 
 

Lexus Super Bowl Commercial Teaser Video :

Source: Lexus