It’s been two years since the hip-hop Hamsters from Kia Soul TV ad have gone away. Today the crazy furry animals have returned to party at the opera.
Named "Bringing Down the House" this TV ad campaign is dedicated to the 2013 model year of the Kia Soul. The new TV ad shows us the Hamsters crashing a ballet performance and dancing to the Axwell remix of "In My Mind" by Ivan Gough and Feenixpawl ft. Georgi Kay.
“From hamster wheels on city streets to a post-apocalyptic video game world, the hamsters have earned international acclaim and notoriety for the Soul and elevated the Kia brand by appealing to the young and the young-at-heart, and with ‘Bringing Down the House’ they are back with their infectious energy, enthusiasm and music” says Michael Sprague, executive vice president of Kia Motors America.