Millward Brown has released the 2015 BrandZ Top 100 Most Valuable Global Brands study. According to this, Toyota is the most valuable automotive brand. This is for the eighth time in the last ten years when Toyota manages to take the first place.
Even though the Japanese car manufacturer had some problems with the Takata airbags, the brand value of 28.9 billion USD put Toyota in front of BMW. The German car manufacturer was evaluated at 26.3 billion USD. On the third position of the podium come Mercedes-Benz with 21.7 billion USD brand value.
Rounding out the remaining seven slots were Honda, Ford, Nissan, Audi, Volkswagen, Land Rover and Lexus.
"Carmakers enjoyed strong sales in the US and China, but Europe’s economic problems hurt results. Of the 13 categories studied in this BrandZ report, cars is one of two categories that hasn’t rebounded in brand value to its pre-recession level", is said in the 2015 BrandZ Top 100 Most Valuable Global Brands study.Source: Millward Brown