The 2014 Corolla is available in four distinct grades: L, LE, S, and the new LE Eco grade. The Corolla lineup offers a vehicle for broad range of customers, from the familiar value-minded to shoppers seeking a more premium compact car.

The Corolla enters the market with an MSRP of $16,800 for the L grade with a new 6-speed manual transmission. The Corolla L with 4-speed automatic is priced at just $17,400. The Corolla L includes a long list of contemporary standard features: LED lowbeam headlamps with LED daytime running lights, Standard Bluetooth connectivity, Driver and front passenger Whiplash-Injury-Lessening (WIL) seats, Eight airbags, including a new drivers knee airbag and passenger seat cushion airbag.

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The Corolla LE targets the heart of the compact segment with a more upmarket list of features at a value price. The LE starts at $18,300, which is only $120 above last year’s Corolla LE. The LE offers a list of convenient standard features that enhance the Corolla experience: Backup monitor, Climate control, Cruise control, Keyless entry, Entune Audio (including 6.1” touchscreen), Improved fuel economy afforded by the new CVTi-S transmission.

The sporty-themed Corolla S is available at $19,000, which represents a $60 reductionversus the outgoing model. The Corolla S offers a more athletic look and feel. Enhancements to the Corolla S include: An aggressive lower front grille with a piano black finish and chrome surround, Unique suspension tuning for available 17-inch wheel package, Available paddle shifters (with CVTi-S) to actuate sequential 7-speeds, Sport cluster gauge with TFT meter, Ornate piano black instrument panel, Supportive sport seats, Leather steering wheel cover.

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The all new Corolla LE Eco trim level offers enhanced fuel economy due to a 140-hp Valvematic- equipped engine, improved aerodynamics, and unique CVTi-S tuning. The LE Eco enters the market at $18,700. The Corolla LE Eco will offer an EPA rating of 42 mpg on the highway, giving it the best highway fuel economy in the class for a vehicle equipped with an automatic transmission (excluding electric vehicles, hybrids, and diesels).