Last week, a number of 20 important manufacturers announced they will introduce an automatic braking system as standard, starting with 2017. So much earlier than the competition.

Announced today at the New York Auto Show, Toyota will begin to include the and Lexus Safety System+ and Toyota Safety Sense packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.

Making Lexus Safety System+ and Toyota Safety Sense standard equipment on almost every model by the end of 2017 will make AEB technology widely available four years ahead of the 2022 industry target announced last week by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).

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Already available as an option on a broad range of Lexus and Toyota vehicles, Lexus Safety System+ and Toyota Safety Sense address three key areas of driver assistance: preventing or mitigating frontal collisions – including pedestrians; helping keep drivers within their lane; and enhancing road safety during nighttime driving. Technologies include Toyota’s Pre-Collision System, Lane Departure Alert, and Automatic High Beams.
Twenty-five out of thirty Lexus and Toyota models will include Lexus Safety System+ or Toyota Safety Sense as standard equipment. Models that will not offer the systems standard by the end of 2017 include Lexus GX, Toyota Mirai, 4Runner, and 86 (jointly developed with Subaru), and Scion iA (developed by Mazda). Mirai and Scion iA currently provide pre-collision including AEB as standard equipment.