European market saw a great increase in 2015, with 9.3% more registrations compared to 2014. It was a great year for most manufacturers, but especially for those who have SUV`s in their range. That`s because SUV led the way, outselling compact or subcompact cars, as in the previous years. So the outstanding growth of the SUV segment is confirmed once again.
With an increase of 24% at 3.2 million units, the SUV market share grew from 19.8% in 2014 to 22.5% in 2015, leaving the subcompacts in second position with 22% share, and the compacts segment third with 20.6%. These vehicles along with the mid-size sedans/SW and sports cars were the only segments to gain market share in 2015.
The results of the small SUVs contributed almost 38% of total SUV segment registrations in 2015. Their volume increased by 38% over 2014, exceeding, for the first time, the one million unit mark at 1.2 million.
Despite their strong growth, they were still behind the compact SUVs, which accounted for 40% of the total at 1.28 million units. Small SUVs growth rate was also outperformed by the 42% increase posted by the mid-size SUVs, which totalled 470,400 units.
The large SUVs came last with 243,000 units, up by 27% on 2014’s results. SUV registrations grew in all of the 29 countries analysed, with the UK posting the highest volume increase from 501,200 units in 2014 to 630,400 in 2015. Portugal, Spain, Denmark, Croatia and Greece all posted more than 40% growth.
In terms of brands, Nissan led the way with more than 376,000 units and 11.8% market share, but its volume percentage growth underperformed the total segments. Once again Renault occupied second position but this time it managed to move faster than its closest competitors in 2014, partly because of the introduction of the new Kadjar that allowed it to post a total increase of 44%. As a result, it moved further ahead of Volkswagen whose registrations remained static (+1.4%), because Tiguan is receveing a new generation this spring. In terms of segment share, Fiat and its new 500X posted the highest gain, followed by Citroen and Jeep.