Lately, Fiat has taken some interesting decision on the portfolio side. In the next years, the Italian car manufacturer will concentrate all its energies to develop more and more the 500 and Panda family.
Keeping with Fiat raunchy ad style, the commercial shows an older man being summoned to bed by his wife. Before he goes, he decides to take a little blue pill. However, the pill misses his mouth and falls out a window and comically bounces around before landing in a Fiat 500 gas tank. The pill â€œenhancesâ€ the two-door mini car into a four-door Fiat 500X.
Fiat is using this year Los Angeles Auto Show to introduce the 500X crossover on the US market. The car is already on sale in some European markets, and will be available in the US in the second half of 2015.