Keeping with Fiat raunchy ad style, the commercial shows an older man being summoned to bed by his wife. Before he goes, he decides to take a little blue pill. However, the pill misses his mouth and falls out a window and comically bounces around before landing in a Fiat 500 gas tank. The pill “enhances” the two-door mini car into a four-door Fiat 500X.
 
The ad has been available on YouTube, but this is its television debut.  The final line of the 60-second commercial spot: "The Fiat 500X crossover. Bigger, more powerful and ready for action."

The 2015 Fiat 500x crossover debuted last year at the Los Angeles Auto Show and is available this spring.
 

Source: Fiat