Kia Motors has collaborated with lifestyle Antenna Magazine and created two customs concepts based on the 2011 Kia Sportage which are being exhibited these days at the 2010 SEMA Show.
The 2011 Kia Sportage Concepts are named ‘Play’ and ‘Work’ and are aimed at ‘recreational enthusiasts and busy, on-the-go professionals’, both fitted with the latest gadgets and technologies as well as materials that will appeal to ‘active and fashion-forward males’.
The 2011 Kia Sportage Play Concept features a matt red body wrap,
together with various black accents, 20 inch MRR HR4 wheels and roof
rack from Yakima. At the interior the 2011 Kia Sportage Play Concept makes use of black leather and also  includes a suede suede, a 22 inch LDC television, a Mac Mini and a premium sound system by Memphis.
As for the 2011 Kia Sportage Work Concept, the exterior features a custom metallic blue paint with titanium grey alloys, roof rack trim, grille and bumper inserts, while at the interior some of the highlights include leather seats, a Droid X docking station, dual iPads, a full dressing station, custom floor mats and an audio system from Memphis. 
Kia press release :
Kia Motors and Antenna Magazine Collaborate to Showcase Two Sportage CUVs, Customized by Antenna, to "Duel" it Out in the Desert
• "Play" Sportage concept appeals to athletic and adventurous sides of today’s driver with custom bike rack, motorized barbecue grill, flat screen television and locker space
• "Work" Sportage concept offers unique convenience features and technologies, including a built-in closet, shoe rack, iPadTM and Motorola Droid X , that will benefit today’s professional male
Proving the 2011 Kia Sportage compact CUV can be all business or all pleasure – or both – Kia Motors America (KMA) has teamed with fashion and lifestyle magazine Antenna to showcase two stylish and highly customized Sportages created by Antenna for "The Duel," which are aimed at recreational enthusiasts and busy, on-the-go professionals, and outfitted with today’s coolest gadgets, technologies and materials to appeal to active and fashion-forward males. The concept vehicles, nicknamed "Work" and "Play," will be unveiled tomorrow at the 2010 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas.
The collaboration between KMA and Antenna follows last year’s successful Soul Xpression program, which delivered a tricked out 2010 Kia Soul created by the fashion and lifestyle publication and introduced at the 2009 SEMA Show.
"In addition to being a functional and value-packed CUV, the all-new Sportage was designed to offer today’s consumers the latest in technologies, convenience and safety features, and above all style," said Michael Sprague, vice president, marketing & communications, KMA. "Antenna’s ‘Duel’ Sportage concept vehicles artistically take the CUVs capabilities to the next level by adding even more style, technology and capability to specifically appeal to today’s active and professional males."

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Red "Play" Sportage
The "Play" Sportage concept was designed with the active urban male in mind and gives Kia’s aggressively styled CUV a new skin and the latest athletic equipment and accessories, right down to the tires. The exterior was given a fresh and forceful new look featuring a standout matte finish with the body painted a flat red with texturized matte black trim paint. New 20-inch MRR HR4 wheels, also painted a coordinating matte black, enhance the rugged appearance, while a custom Yakima® roof rack is outfitted with a red and black Cannondale® QuikFX Bike with unique bike pedals and seat to meet all athletic needs at a moment’s notice.
Moving inside, all trim pieces of the "Play" Sportage concept are wrapped in black leather and accented with red stitching for a more energetic appearance. The seats are upholstered with black leather, complemented with black suede racing stripes and trimmed with red stitching running down the seat center for a unified look overall. All of the door panels use a three-material design – including black leather, black suede and red leather – with door-inset Memphis Audio® component speakers for enhanced listening pleasure. An iPod Touch® is molded into the rear center console for easy access to today’s latest music and news, while a custom quick-release camera holder in the rear center armrest holds an Olympus® EP-L1 camera to capture memorable moments while traveling on the road. The headliner, also upholstered with black suede, includes a custom beach chair holder, complete with a black-painted beach chair with a red leather seat for last-minute trips to the coast.
Making "Play" Sportage a true athlete’s car, the cargo area was transformed into a tailgater’s dream with a custom-painted locker, motorized stainless steel barbecue grill and 22-inch LCD television. In the cargo area, a Mac Mini® with a wireless keyboard and mouse, speakers and Wi-Fi® ensure full connectivity while on the move or tracking live fantasy football updates, and a Memphis subwoofer beneath a mesh overlay furthers listening enjoyment.
Blue "Work" Sportage
Aimed at the sophisticated, tech-savvy busy professional, the "Work" Sportage concept vehicle created by Antenna sports a sleek and professional appearance with custom metallic blue paint, titanium grey wheels, roof rack trim, grille insert and bumper inserts. To add to the "Work" Sportage’s unique demeanor, front and rear wheels display concave rims (more pronounced in the rear), with the rear wheels fitted with new 10.5-inch-wide tires to complete the specialized look.
Busy professionals will feel at home inside the "Work" Sportage with luxuriously appointed tan leather seats with a diamond stitching design reminiscent of an argyle pattern. High-quality custom carpeting can be found throughout, while door inserts are wrapped with the same diamond-stitched leather and fitted with mesh speaker ports to conceal the upgraded Memphis Audio system speakers for a seamless appearance.
All business-minded occupants benefit from the latest technology to keep abreast of the latest news updates, including a Motorola Droid X molded into the center console. New iPads are fitted into fiberglass inserts molded into the driver and passenger seatbacks to enable rear passengers to stay on top of pressing work matters, with passengers given the ability to either remove the iPads with a simple button release or keep docked to remain charged. A Bluetooth® wireless technology keyboard also is mounted into the back of the center console for easy communications.
To fully meet all needs of today’s professional male, a full closet and dressing station is fitted nicely within the "Work" Sportage’s spacious cargo area, offering storage for up to two suits, five dress shirts and five belts for any work situation. Grooming needs are met with holders for an electric razor (with a built-in power source) and ties, while a shoe rack with a track system to hold cufflinks and a wristwatch finish off the mobile closet.
Impressive Safety Features
Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both Sportage trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at slower speeds down steep grades so drivers can focus their attention on steering.

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Industry-Leading Warranty
The 2011 Sportage is covered by Kia’s warranty program, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.
Design-Led Transformation and Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technology such as the soon-to-come UVO powered by Microsoft® in-car hands-free entertainment system. The launches of the 2011 Sorento CUV, the first vehicle to be assembled* at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, the dynamic 2011 Sportage compact CUV, sophisticated 2011 Optima midsize sedan and versatile Forte 5-door hatchback further enhance the lineup.
Kia’s model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

Source: Kia