How courageous is Seat you might wonder? Very. At least when they try to convince UK customers that the new Ateca is the SUV you want to buy. Not the Kodiaq or the Tiguan.
Seat is so convinced that anyone who drives its new Ateca SUV will fall in love with it, that it’s giving British business customers the chance to live with one for a full four days.
The cars are being made available through its UK network of Seat Business Centres until the end of 2016.
Commenting on the launch of its latest programme, Peter McDonald, Head of Fleet & Business Sales at SEAT UK, said: “A test drive is one of the most important stages of choosing a new car; it’s a time for decision makers to consider whether a new vehicle will help them achieve business objectives and project the image they really want. So, we wanted to give them the chance to really get to know the Ateca and all of the benefits it delivers.”
The order book for Ateca is already open, having made its showroom debut on 9 September and first deliveries in the same month.