The smallest car in Seat range, the recently updated Mii is new ready to appeal to more women thanks to the Cosmopolitan special edition, created with the help of the popular magazine.
The culmination of an 18-month co-creation process between Seat and Cosmopolitan’s global creative team, regional editors and readers across the UK and Europe, the latest member of the Mii city car is now even more attractive.
Designed with the tastes and preferences of Cosmopolitan’s audience in mind, the special Mii has a completely new personality. Cosmopolitan’s readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.
The Mii by Cosmopolitan is available in two colours: Violetto and Candy White, with champagne-toned bismuth details inside and out. Candy White is a smooth tone, while Violetto has a pearlescent finish, achieved by carefully choosing colour pigments, revealing the ‘flip,’ or light, and the ‘flop,’ or dark, tones. Even its headlights have an ‘eyeliner’ shape, emphasised in the same way as make-up emphasises the eye. The jewelled, bi-colour alloy wheels works with the surprise sparkle.
The champagne-finish of the door mirrors is reflected in the interior details as well, on the air-vents, the infotainment system surrounds and in the stitching of the car, including the floor mats. Violet seats are upholstered in Alcantara, high-end, top-quality upholstery, while the roof is upholstered in dark tones, providing a sense of glamour. Aluminium strips in the front footwells are enscribed with “COSMOPOLITANlovesMii.” The interior chrome details are matte, with the exception of the Seat logo found on the steering wheel.
The Mii by Cosmopolitan is a car built for and co-created by women.