The British car maker is introducing a new, bespoke feature designed for Phantom customers that want more than just a list of standard features and options on their car, so here we have the Rolls Royce picnic set.
The Rolls Toyce 4-person picnic set is just one of the 100 new bespoke features developed by a team of engineers, designers, manufacturers and marketers at Goodwood over the last 18 months. Surprisingly in 2009 the company has achieved record sales as 75 percent of all Rolls Royce Phantom models commissioned last year included some kind of Bespoke element.
The Rolls Royce picnic set which was first seen at this year’s Villa d’Estate show in Italy in April, is finished in polished aluminium, veneer and leather and it would of been interesting to know how much would a feature like this cost.
Rolls Royce press release :
A four-person picnic set finished in polished aluminum, veneer and
leather is the latest commissioned feature to be brought to life by
Rolls-Royce Motor Cars in-house Bespoke design and engineering team. It
is just one of around 100 new highly personalised and unique
engineering bespoke features that have been developed at Goodwood in the
last 18 months.
“Bespoke is the jewel in our crown, the perfect complement to our
luxury product line-up,” explained Torsten Müller-Ötvös, Rolls-Royce
Motor Cars CEO. “Customers expect a Rolls-Royce Phantom to be tailored
to their individual desires and our team of talented designers and
craftspeople are more than happy to deliver.”
What is Rolls-Royce Bespoke?
When Rolls-Royce customers commission a Phantom, they demand more
than just a list of standard features and options. Fulfilling that need
for personalised service falls to the Bespoke programme.
Bespoke includes the development of anything from the most
understated feature such as personalised tread plates, contrast
stitching and seat piping to a bold expression of a customer’s desires
in the form of personalised veneers and unique exterior paints. Then
there are stunning creations like luggage, glassware and the opulent
picnic set, all designed in-house at Goodwood.
The programme is run by a small cross functional team encompassing
design, engineering, manufacturing and sales. In 2009, Bespoke reached
record levels. 75% of all Phantom models made last year included some
element of Bespoke, compared to around 50% of cars delivered five years
ago. Virtually each and every Phantom sold in the Middle East features
commissioned bespoke elements.
Percentage (%) of cars featuring Bespoke elements – 2005 vs.
2009 Phantom family
|Total (All markets)||50%||75%|
“We always endeavour to surpass the expectations of our loyal and
discerning clientele,” added Thomas G. Jefferson Bespoke sales manager.
“Through strong relationships with our dealer network, the Bespoke
team’s aim is to create cars as unique and individual as the clients
The Bespoke picnic set was first shown in Villa d’Este, Italy in
April 2010. It will come to the UK’s exclusive Salon Privé at the
Hurlingham Club in London from 21 to 23 July 2010. Members of the
design team will be on hand each day to talk to media about the Bespoke