In order to keep up the pace with BMW and Mercedes in the premium segment, Audi had to stimulate its customers with new products. And it did by launching the current A4 and Q7. These two models helped the German manufacturer to obtain a record growth in 2016.
Audi concluded the best first quarter in the company’s history along with the most successful sales month. In March, Audi increased global sales by 4.6 percent to a monthly high of around 186,100. That brings cumulative deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year.
Growth during the first three months was mainly driven by strong demand in Europe and America. Audi has also seen increases in China since the beginning of the year.
Worldwide deliveries of the Audi A4 increased by 14.6 percent in March. In the United States, where the latest generation of the model has only been available in recent weeks, sales of the A4 increased by 36.3 percent during the month. Since the beginning of the year, global demand for the top-selling model with the four rings has climbed by 4 percent.
Audi Q7 achieved double-digit growth each month since it was launched in the summer of 2015. Audi delivered around 9,600 Q7 to customers around the world in March, up 93.1 percent. Since January, its global deliveries have grown by 89 percent to around 23,550 units. In the same period, the company even tripled sales of the Q7 model in Europe (+177.6% to around 10,450 units).
Across all models, Audi’s quarterly sales in Europe increased by 7.3 percent to around 222,350 units. The interest of European customers also remained high in March, surpassing the previous month by 7.3 percent to around 97,300 units. This was fueled primarily by double-digit growth rates from Germany (+10.8% to 30,923 units), Italy (+28.7% to 5,814 units) and Spain (+14.4% to 5,137 units).
Following a year of consolidation in 2015, Audi is once again on track for growth in China. Cumulative sales in the market were up by 4.7 percent to 139,540 units. Last month 50,986 cars were sold to customers in China, an increase of 5.4 percent. Audi saw gains in the compact class in particular: Market demand for the Audi A3 increased by 34.7 percent in March.