Peugeot is marching towards a brighter future with a new identity. The French brand has launched a new logo and brand identity in only the 11th update to its iconic lion emblem since 1850.

Created by the PEUGEOT Design Lab and featuring a roaring lion’s head inside a coat of arms, the new design is part of PEUGEOT’s latest brand identity developed around the concept of ‘time’ and living in the moment.

The new visual language reflects PEUGEOT’s bold electrification strategy.

The new PEUGEOT logo features an all-new take on the iconic PEUGEOT lion, with a roaring lion’s head inside a new PEUGEOT coat of arms. The emblem has been created to acknowledge PEUGEOT’s evolution as a brand, its innovative and successful model line-up and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.

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The new look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year. The new logo also showcases PEUGEOT as a timeless brand, celebrating its more than 210-year history, while also looking to the future, towards new technologies and innovations provided by the new Stellantis partnership.