Nissan Qashqai is one of the most popular crossovers in the wolrld, but some publicity stunts never hurt no one. So Nissan decided to take this to a whole new level. A world record level.
The Japanese manufacturer managed to create the world’s largest sculpture using innovative 3Doodler 3D pen technology, drawing a stunning full-sized replica of the new Qashqai Black Edition to celebrate the car’s launch.
The artwork was hand-drawn by a team of 3D pen artists, using pens supplied by leading brand 3Doodler.
While Nissan produces 58 Qashqai units every hour at its plant in Sunderland, UK, this bespoke version took 800 man-hours to complete over a three-week period. The final sculpture is 4.4 metres long and 1.6 metres high, the same as the Nissan Qashqai Black Edition.
Launching the innovation on the mass market, the 3Doodler Create 3D pen allows anyone to draw in the air to produce unique three-dimensional shapes and patterns. It works by heating solid plastic to 230°C and forcing it through a nozzle just 0.7 mm wide as it cools. Led by artist Grace Du Prez, the team of artists brought the Qashqai Black Edition to life with 13.8 kilometres of plastic strands.