We are not used to seeing a modified Juke. The most aggressive version would be the previous generation of the Juke Nismo. But now you can buy a very special model. Dedicated to the 50th anniversary of Nissan’s victory in the East Africa Rally in the iconic 240Z.

Nissan has released sketches which show what a contemporary Nissan rally car based on the JUKE would look like.

The images of Nissan’s JUKE Rally Tribute Concept were released to coincide with the first day of the legendary Safari Rally Kenya as part of the World Rally Championship calendar in 19 years.

With enlarged wheels arches to accommodate the tailor-made off-road tyres, the vehicle’s stance is now more imposing, while the additional lights mounted on the hood and roof underlines the JUKE Rally Tribute Concept’s credentials as a competitive off-roader.

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The JUKE Rally Tribute Concept’s black hood and black wheels are a visual homage to the 1971 240Z that competed in the East African Rally. And those same cues also served as inspiration for the Gripz concept car which Nissan presented at the Frankfurt Motor Show in 2015, which in turn influenced the design of the production JUKE, which was introduced in 2019.

In 1971, the legendary 240Z that took the victory of the gruelling East African Safari Rally was driven by Edgar Herrmann with navigator Hans Schüller. Indeed, the rally was a resounding success for the brand, with the 240Zs coming home in second and seventh positions. Furthermore, the victory represented the brand’s second consecutive victory in the rally.