MINI has further increased the range of in-car online services. The integration of the streaming service provided by music-on-demand specialist Deezer as part of MINI Connected is yet another step forward, allowing Apple iPhone owners to create their ultimate driving playlist from Deezer’s 25 million strong track list.

The Deezer app is available free of charge from the Apple app store and has been modified to make it "MINI Connected ready" and convenient to use inside any MINI with the MINI Connected option. Deezer gives MINI drivers in-car access to 25 million songs at a bit rate of up to 320 Kbps, as well as access to the service’s social media functions.

Using Deezer in-car is secure and intuitive using the MINI joystick, steering wheel buttons and high-resolution colour display of the on-board monitor, where functions are displayed in the familiar MINI style. The car must be fitted with the Radio MINI Visual Boost or the MINI navigation system to be able to use the service. In addition, the customer must have booked the option MINI Connected. Online connection via iPhone then provides access to a virtually unlimited audio program from the web during travel.

The new service supplements others already available, such as the MINI Connected web radio function, apps for AUPEO!, Stitcher, Facebook, Twitter and foursquare, Google Search and Send to car, the ability to receive RSS newsfeeds and to use iPhone calendar functions. The MINI Connected App also includes functions, which are unique to MINIs such as Driving Excitement, Mission Control, Dynamic Music and MINIMALISM Analyser.