Mercedes-Benz has taken the wraps of an SL facelift covered in latex. The project was done for the sake of fashion and as you can already imagine it’s just a marketing stunt. 

The car was covered in latex by Japanese designer Atsuko Kudo in order to promote the Autumn/Winter 2016 Fashion Campaign and Film. And a latex covered car makes perfect pair with a girl dressed in latex. As a result, next to the car appeared Natasha Poly, an outstanding supermodel. 

The photo shoot was directed by photographer Jeff Bark in a working quarry located in Miami, Florida. The location was specially selected in order to emphasize the contrast between the car’s sleekness and the rugged appearance of the environment.

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According to Mercedes-Benz, the new SL facelift was covered in latex to show the sinuous lines and sensual curves” of the roadster which is an integral part of the International Fashion Engagement for Mercedes-Benz in the Autumn/Winter 2016 season. 

As for the car, it was officially unveiled at the 2015 Los Angeles Motor Show.
 
 

Source: Mercedes-Benz