It is not the first time Lincoln uses Matthew McConaughey to promote its models. The most recent product to be associated with the famous actor is the new MKZ. Lincoln Announced there will be three new commercials in the new “It’s like that” campaign starring Matthew McConaughey, all focused on the new 2017 Lincoln MKZ.
The new ads bring the attention back to the MKZ, a premium midsize sedan that has been Lincoln’s best-selling vehicle since it arrived in showrooms three years ago as the first all-new Lincoln.
Matthew McConaughey and director J.C. Chandor have collaborated with Lincoln to create the ads that will air on TV and digitally in the U.S. and Canada beginning May 16.