Hyundai already announced the Genesis limousine will be used to develop a completely new brand, for premium clients. And we already saw the first model of Genesis brand. Now we have the guy who will lead the offensive against German brands. 

Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, will lead the Genesis brand from January, 2016.

Based in Hyundai Motor Headquarters Seoul, Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to become strong, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand.

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During his twelve year career at Lamborghini, Fitzgerald played an important role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design.

Manfred Fitzgerald, 52 years old, brings about 20 years of expertise and experience in luxury car brand strategy and marketing. He will be working alongside Luc Donckerwolke, who will lead the Genesis brand’s Prestige Design Division as Head of the Hyundai Motor Design Center.