Lancia has managed to survive in Italy by simply rebadging products from Fiat (now part of Stellantis Group). But a few months ago, the Italian officials have announced big plans for the marquee.
First of all is that Lancia will become an electric brand. Also, there are some plans of expanding its portofolio and going back to some European markets.
And today we have the first steps of Lancia’s future. The company published the first images of thier new logo, which looks pretty interesting.
Also, Lancia has unveiled the Pu+Ra Zero Concept, an electric prototype which announes a new styling language. We won’t see a production version Pu+Ra Zero, but some of the exterior and interior details will be used in the future production cars.
“The new era of Lancia starts today with a new Logo and a clear design vision. In anticipation of the new Ypsilon, the first vehicle of the new Lancia, we are introducing Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto which inspires the vehicles that will be launched between 2024 and 2028”, said Luca Napolitano, Lancia CEO.