The Mistra concept, a joint project between Hyundai Motor Group’s R&D Center and the Beijing Hyundai Technical Centre, offers significant insight into the styling of the production version, which is scheduled to go on sale later this year.  

The mid-sized sedan concept has an overall length of 4,710 mm, overall width of 1,820 mm and overall height of 1,470 mm, as well as a 2,770 mm-long wheelbase. It also has 19-inch aluminum alloy wheels. 

The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located. Mistra signifies beauty, nobility and mystery. 

The Mistra was designed to meet the diverse needs of the mainstream urban population, providing them with even more comprehensive and diverse choices. Its main target customers are young parents in their 20s and 30s.   

Source: Hyundai