In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game.
The all-new Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements. Santa Fe delivers Hyundai’s recipe of bold design with high-output powertrains with Gasoline Direct Injection (GDI).
Headlining the Super Bowl advertising blitz is Hyundai’s 60-second pre-kick spot titled "Epic PlayDate." Inspired and made possible by the all-new seven-passenger Santa Fe, the ad takes viewers on an unforgettable and epic play date with the Santa Fe as a key player, packing in fun for the whole family. The ad features a cameo and soundtrack of a brand new track written exclusively for Hyundai by a legendary alternative rock band.
The "Don’t Tell" commercial, pictured bellow, cleverly celebrates quality family time with Mom and Dad, and it will air during the pre-game show.

Source: Hyundai