The Hyundai Blue Will was officially introduced today at Seoul’s Motor Show. Developed by Advanced Design Studio the Hyundai Blue Will features promising capabilities that will hold as a platform for future ideas. Powered by its 1.6 liter petrol engine coupled with a 100 Kw electric motor Hyundai Blue Will will be able to cover an estimated 1050 Km (652 Miles) while fuel consumption is of 2.2 liters/100 Km (106 mpg) if it runs only on its electric technology, or 4.7L/100km (55mpg) driven in Pure HEV-Mode. Helping the new Hyundai Blue Will hybrid achieve such an impressive autonomy are also its various power generating systems. To be exact these refer to the exhaust manifold-mounted Thermo-Electric Generator, the Dye-Sensitized Solar Cells found in its panoramic roof and the Regenerative Braking system.
Hyundai press release:
(Seoul, Korea)  Hyundai Motor Company today unveiled its first Plug-in HEV concept car at the Seoul Motor Show.  Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.
Promising an electric-only driving distance of up to 64km on a single charge and a fuel economy rating of up to 2.2 liters/100 km (106mpg), Blue-Will is a test bed of new ideas that range from the unique profile to drive-by-wire steering and touch screen controls.
Blue-Will, codenamed HND-4, is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center currently headed by Oh Suk-Geun, Executive Vice President of Design.
Bold character lines help define Blue-Will’’s dynamic character which sets it apart.  “The innovative form language gives perfect expression to the advanced eco-friendly technologies found on Blue-Will,” said EVP Oh.  “At a time of rising concern about the environment and our energy future, Blue Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles,” he added.
“Eco-sleeker” was the core concept driving the design process.  Its sweeping character lines and detailed form elevate this next generation hybrid to an entirely new level.  Blue-Will’s sleek surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag whilst maximizing fuel economy.
The LED panel on the front expresses a highly distinctive, futuristic image.  The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience.  To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.
Recycled PET material was used for the headlamp bezel, while use has also been made of PLA and PA11 bio-plastics on interior and exterior parts.
Thanks to the rapid advances in information technologies, designers have been a completely free hand to redefine the interior space achieving a “digital flow” throughout the cabin space.  The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode display mounted on the steering column which is adjustable for rake and distance.  Thin-film TOLED technology allows information to be displayed in full high resolution color.
The center stack is normally a very busy area in terms of the number of controls that must be packed into a small area but HND-4 designers have achieved a remarkably simple and clean look thanks to high-tech touch-screen control technology which extends operability to the HVAC, drive (PRNDL) selector and infotainment systems.  The focal point is the Eco-Coach, a graphic display which helps promote fuel-saving driving habits by providing continuous feedback on fuel consumption and driving efficiency.  Infotainment capabilities include Bluetooth-enabled speakers.
Hybrid Blue Drive Architecture
The Blue-Will concept is powered by an all-aluminum 152hp Gasoline Direct Injected 1.6L which is coupled to a Continuously Variable Transmission and a 100kw electric motor which is at the heart of Hyundai’s proprietary parallel hybrid drive architecture.  Wheels are turned by power coming directly from the gasoline engine, or the electric motor, or both together, as conditions demand.  This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the next-generation Sonata in the U.S. 
For maximum luggage space, the fuel tank is under the rear seat where it is neatly bundled alongside the Lithium Ion Polymer battery which can be recharged using a household current.  Hyundai will be the first automaker in the world to apply Lithium Ion Polymer in a mass production vehicle this July when the Elantra LPI Hybrid Electric Vehicle goes on sale in Korea.
A further expression of the Blue-Will’s design flexibility is found on the panoramic roof where in a novel touch, the glass area integrates dye-sensitized solar cells without impeding visibility.  The solar cells provide a trickle charge that helps operate a cabin cooling fan, reducing interior temperatures while the car is parked in the sun.
Thermal Generator: Energy Saving Innovation
Energy from hot exhaust gases is recaptured by a thermal generator which is fitted into the exhaust manifold.  The thermal generator then converts the heat into electrical energy to help power auxiliary systems.
Efficiencies are further improved by the specification of low-rolling resistance tires and low-drag brakes where special attention has been paid to the engineering of the brake pads and calipers.
About Hyundai
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates.  Employing over 75,000 people worldwide, Hyundai Motor sold approximately 2.8 million vehicles globally in 2008, posting sales of US$25.6 billion on a non-consolidated basis (using the average currency exchange of 1257.5 won per US dollar).  Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at
Blue-Will  Specifications
Length – 4,300 mm
Width – 1,800 mm
Height – 1,460 mm
Wheelbase – 2,700 mm
Tires – 245/40 R20 Low-Rolling Resistance
Engine – 1.6L Gamma 152hp GDI/100kw Motor
Transmission – CVT/Fixed Gear
Batteries – Lithium Ion Polymer
Fuel Economy – (Pure HEV-Mode) – 4.7L/100km~4.3L/100km (50~55mpg)
Fuel Economy – (Plug-in HEV Mode) – 2.2L/100km (106mpg)
Vehicle Range – 1050km
Steering – Drive-by-Wire
Gauge Cluster – Ultra-thin Transparent Organic LED
Drive Selector & HVAC – Touch-Screen Control
Auxiliary Power Generation
1. Exhaust manifold-mounted Thermo-Electric Generator
2. Roof-mounted Dye-Sensitized Solar Cells
3. Regenerative Braking 

Source: Hyundai