Honda will start its electric journey in the SUV segment with the introduction of a new model. The Japanese manufacturer recently announced its name.

The first new volume battery-electric vehicle will be named “Prologue,” signalling a new electrified era that will lead to the company’s vision for 100% zero emission vehicle sales in North America by 2040. An all-new SUV coming to market in early 2024, the battery-electric Honda Prologue will be highly competitive with the functionality expected by Honda customers. More specific details about the new vehicle will be released over the coming months.

In addition to the Honda Prologue, the company will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilise the highly flexible global EV platform powered by Ultium batteries based on the company’s strategic partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.

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In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040.

Honda achieved record sales of electrified vehicles in each of the past three years, with that sales momentum continuing in 2021. Led by CR-V Hybrid and Accord Hybrid, Honda has just recorded its best-ever first-half year of electrified vehicle sales.