Hankook continues to promote itself as a true sponsor for some of the most beloved sports in Europe. So Hankook could not miss the chance of supporting of the greatest football team in the world.
The South-Koreans officially signed the partnership with Real Madrid C.F. at the Santiago Bernabeu stadium where Hankook’s perimeter advertising shown during all home games is already visible. The initially three year (three seasons) agreement with the recent UEFA Champions League winner took effect in July 2016 and will include a range of further global marketing rights. Besides Real Madrid’s President Florentino Pérez some of these first squad players joined the ceremony.
The sponsorship agreement between Real Madrid and Hankook Tire will not be limited to the team’s home matches of the Primera Division (the Spanish 1st league), but also includes Real Madrid’s Copa del Rey matches (the Spanish national soccer cup) as well as international home and away matches. Based on 450 million Real Madrid fans all over the world, Hankook will communicate through a number of promotions including diverse marketing events with the Club’s famous players.
Hankook is already engaged as partner and sponsor in various major international sports and motorsports activities: UEFA Europa League, BV Borussia Dortmund (German 1st league football club), Northampton Rugby Football Club (English Premiership), Lyon Olympique Universitaire Equipe Pro (French Rugby league), DTM (Deutsche Tourenwagen Masters, racing series with Audi, BMW and Mercedes-Benz), FIA Formula 3 European Championship.