The auto shows have become less and less popular among the car manufactures. Many have discovered that they can make lot of buzz with a special media day, and are ditching this kind of events.

According to Automotive News Canda, a spokesperson announced that Ford and Lincolnd brand won’t participate to any auto shows in Canda in 2023. The statement was specific for next year, so we don’t know if the same situation will also be in 2024 or beyond.

A specific reason wasn’t given, aside from the company finding new ways to connect with customers during this harsh transition to EVs.