The first half of 2016 was very good for Ford, who managed its best financial result since 2010. It was also the best commercial vehicle sales since 1993 in its 20 traditional European markets.
Across all of 50 European markets, Ford vehicles sales increased by 7.1% to 807,500 vehicles in the first half of the year. Market share was flat at 7.7 percent for the first six months of the year.
Ford sales in higher value sales channels improved in the first half of 2016, with retail and fleet sales accounting for 74 percent of Ford car sales, 3 percentage points up on last year and 5 percentage points better than the industry average.
Ford commercial vehicle sales in the first half of 2016 rose 17 percent to 162,500 vehicles, and market share was up by 0.6 percentage points to 13 percent on increased demand for the expanded Transit range and the Ranger pickup. In June, Ford’s CV sales volume was up 18 percent at 29,900 vehicles with a market share of 12.5 percent, up 0.8 percentage points. Sales of the Ranger pickup increased by 39 percent in the first half to record its best since it was launched in in 1998.
Kuga had its best-ever first half sales with 63,100 vehicles sold – a 22 percent increase on the same period last year. To date, about 4,600 European customers have ordered a Ford Edge prior to the SUV arriving at their local Ford dealerships this summer. In the compact SUV segment, EcoSport sales rose 64 percent to 30,100 vehicles in the first six months of 2016.
Ford’s high series models – the Titanium models plus other high series models including Vignale, ST, and Red/Black Editions – accounted for 60 percent of Ford’s passenger car sales, up 3 percentage points from June 2015. The latest additions of high specification sporty models, the Fiesta ST-Line, the Focus ST-Line and the Mondeo ST-Line are now available to order for the first time, with further three ST-Line models to follow before the end of the year.