Even if it`s an American brand, Ford is now perceived also as an European company. And that is because Ford has many manufacturing points in Europe. UK is one of the most important market for Ford, also because it has many factories there.
The official figures show that total car sales in April in UK were up 2.0 per cent to 189.505 units, compared with April 2015. Ford vehicle sales were 31.695, 10.567 registrations ahead of its nearest rival.
Ford extends its lead in retail car sales, which most accurately reflect the preferences of private buyers. For April, Ford is 3.6 percentage points of retail car sales share ahead of its nearest rival and for the year to date, the lead is 4.6 percentage points.
Ford Fiesta remains the UK’s best-seller with 7.913 registrations in April, 2.268 sales and 1.2 percentage points of share ahead of its nearest rival. The broad customer appeal of Ford’s car range is demonstrated by Fiesta, B-MAX, Focus, C-MAX, Kuga, Mustang and Galaxy all occupying top three places in their respective market segments in April.
Ford light and medium commercials sales were 8,219, up from 6,791 compared with April 2015, corresponding to a 14.3 per cent increase compared with April 2015.