The new Ford Fiesta 1.0-litre EcoBoost has won the overall 2013 Women’s World Car of the Year and Women’s World Car of the Year Economy Car titles after judges praised its “high-end look and feel” and fuel efficiency. Jurors placed it ahead of shortlisted finalists that included the Audi Allroad, Range Rover and Porsche Boxster S.
The Ford Fiesta was assessed by the panel of 18 female motoring writers which judged the awards on factors including safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint.
The stylish new Fiesta offers a bold new exterior, an interior optimised for ergonomics and comfort, and Ford MyKey – an industry-first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.
WWCoTY UK judge, Victoria MacMillan Bell, said: “The Fiesta has a real high-end look and feel to it. Pair this with the multi-award-winning 1.0 litre EcoBoost engine which reaches range and performance levels never seen before, and this stylish pocket rocket wins in every category.”
“It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world,” said Women’s World Car of the Year chief judge, Sandy Myhre of New Zealand.