Dacia is one of the European brands with the biggest growth in the last ten years. In 2004, the Romanian brand was revived as a low-cost manufacturer by Renault.
The recipe was so brilliant that Dacia became an instant hit, especially when the economic crisis begun in 2008. After ten years of growth on the EU market, Dacia can now claim its three-million client.
The Romanian manufacturer celebrated the event during this year Paris Motor Show, when Andres Palomo Paz, a Dacia customer from Spain, receive the keys to a brand new Dacia Sandero Stepway from Nicolas Wertans, Renault Group, Senior Vice-President Global Sales.
The brand can claim to have the European market’s youngest vehicle line-up and sales are up in all the region’s countries. Dacia is also the brand that registered the highest increase in Europe (36.2 per cent) in the first six months of 2014.
Nicolas Wertans, Renault Group Senior Vice-President Global Sales, declared on the occasion: “Dacia has now sold three million vehicles since the brand’s renewal merely 10 years ago, and that’s something of a unique achievement in today’s automobile industry!”.