Audi will use this year Los Angeles Auto Show, scheduled to open its gates at the end of November, as an occasion to unveil its new design philosophy. According to a recent press release, on November 19, during first press day in LA, Audi will present the first show car to bear the signature of its new Head of Design Marc Lichte.
The head of design is 45 years old and wants to completely transform the Audi brand. He was appointed Head of Audi Design in February 2014. His target was to suggest sportiness, lightweight design and quattro drive, while the overall design becomes a stronger expression of progressive technology.
The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design – both exterior and interior.
Marc Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany. He began his professional career at Volkswagen AG in 1996 while still a student at Pforzheim University studying transportation design.
After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.