Dacia is a recent name in the automotive industry, even though the brand has existed since the ’60s. In the UK, the brand was relaunched in 2013 and is already enjoying great numbers.
The Romanian brand celebrates reaching 200,000 sales in the UK. This momentous milestone has been achieved just eight years since the brand launched on the market. Year on year, Dacia has built a strong reputation for offering consumers essential, practical, and robust vehicles at a shockingly affordable price.
In the UK, private buyers are one strong share, with 89 percent of the 200,000 sales made up by retail customers.
Of all the Dacia models available, it’s the rough and tough charm of the Sandero Stepway that has captured the imagination, making up around 60 per cent of all Sandero sales.
In fact, the top-spec Laureate dCi 90 and TCe 90 specifications make up the top three Sandero models sold since 2013, alongside the regular Sandero in Ambiance SCe 75 form. Duster and Logan MCV owners have favoured top-spec Laureate models too, with the trim being the most popular to date.
Glacier White is the most popular colour choice across the range, while Metallic Pearl Black and Slate Grey colours join the top three favourites among customers.
The 200,000th Dacia is a Sandero Stepway Prestige TCe 100 Bi-Fuel, finished in an eye-catching Iron Blue. The vehicle was purchased by Christopher Simpson, a first-time Dacia owner, from Brayleys Dacia in Milton Keynes.
Christopher Simpson, Dacia’s 200,000th customer, says: “I’ve been so excited to collect my new car, especially as it’s the latest model in the range, but to know it’s the 200,000th Dacia sold in the UK makes it even more special. It’s my first Dacia and the fact we could get everything we wanted at an affordable price – and new – was perfect. I can’t wait to get out on the road in it!”