Cobra Technology & Lifestyle decided to make the Kia Soul a more unique vehicle adding a number of custom made features.
One of them is the Cobra CITYGUARD which is basically a stainless steel bar at the front of the Kia Soul that protects the front apron and also has two high-beam projector lights attached to it. 
The second feature added on the Cobra Kia Soul are the 19 inch light alloy wheels in ten double spoke design that have been painted black and can be offered wrapped in 225/35 R 19 tires.
As far as pricing details for the elements fitted on the Cobra Kia Soul no details were offered.
Cobra Technology & Lifestyle press release :
The Kia Soul, a crossover vehicle between compact car and SUV, has taken the hearts of car enthusiasts around the globe by storm. Cobra Technology & Lifestyle (Alleestrasse 15-19, D-33818 Leopoldshöhe, phone +49 / (0) 52 02 / 99 92 60, fax +49 / (0) 52 02 / 99 92 50, Internet lends the five-door Korean car an even more striking appearance with the help of exclusive stainless-steel components and alloy wheels with diameters up to 19 inches.
The Cobra CITYGUARD® is made from high-gloss stainless steel and adds further character to the front of the Soul. The accessory also protects the front apron from minor damages such as from hitting a curb. The guard attaches to the underside of the front bumper and follows its contours.
To add more SUV character to the front of the Kia Soul Cobra Technology & Lifestyle offers a high-gloss stainless-steel brush guard with a tube diameter of 60 millimeters. The elastically mounted accessory meets the strict EG guidelines for pedestrian protection. It comes with an EG operating certificate which eliminates the need for individual technical inspections and for amending the vehicle registration documents.
The front element is also suitable for installing auxiliary high-beam headlights that are available as a ready-to-install set.
Cobra Technology & Lifestyle‘s stainless-steel rocker-panel guards are both practical and stylish. They feature integrated steps below the doors for easier entering and exiting of the vehicle. The guards also protect the rocker panels from damages from curb contact or from light off-road use.
Cobra Technology & Lifestyle tire/wheel combinations are custom-tailored for all versions of the Kia Soul. The light-alloy wheel Mauris features a dynamic design with ten double spokes which are polished in contrast to the rest of the wheel which is painted black. These wheels can be mounted in size 8Jx18 with size 225/40 R 18 front and back. These wheels are also available for the Kia Soul in an even more exclusive version in size 8Jx19 with size 225/35 R 19 tires.
All Cobra Technology & Lifestyle components are manufactured in OEM quality and are backed by a two-year warranty with unlimited kilometers.

Source: Cobra Technology & Lifestyle